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Sami Inkinen

The Secret is Out: Virta Health strategy

In my dream job as a Co-founder & CEO of Virta Health, I meet and interview many Virta “outsiders” every week. The more business oriented…

3 min readNov 16, 2020

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The Secret is Out: Virta Health strategy

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Sami Inkinen

The Obesity Confusion Pyramid drives bad decisions and our kids pay for it

As a physicist, I’ve learned that if you don’t know the main root cause(s) of the problem, two things are likely to happen:

2 min readJan 10, 2023

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The Obesity Confusion Pyramid drives bad decisions and our kids pay for it

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Sami Inkinen

The most difficult job in the corporate world, and why it’s only getting harder

I grew up in Finland where employers only worry about serving their customers, and the focus of Human Resources (HR) is on hiring and…

5 min readFeb 27, 2022

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The most difficult job in the corporate world, and why it’s only getting harder

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Sami Inkinen

Sustainable High Performance at the office

Nobody needs to ask an Olympic gold medal calibre athlete, such as Michael Phelps, Eliud Kipchoge or Annemiek van Vleuten questions like:

5 min readSep 3, 2021

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Sustainable High Performance at the office

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Sami Inkinen

7 Reasons to Never Start a Health Tech Company. And One Big Reason Why You Should!

Digital Health is hot. Investments in digital health companies are pacing to break the 2020 record (Also: Virta Health which I co-founded…

6 min readMay 2, 2021

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7 Reasons to Never Start a Health Tech Company. And One Big Reason Why You Should!

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Sami Inkinen

10 years. $2 Trillion. NO improvement in T2D outcomes. What!?

JAMA Internal Medicine published a well done study about our national diabetes outcomes titled “Evaluation of the Cascade of Diabetes Care…

5 min readFeb 4, 2021

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10 years. $2 Trillion. NO improvement in T2D outcomes. What!?

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Sami Inkinen

I was wrong. Type 2 diabetes isn’t a lifestyle disease by personal choice

A confession: for years, I was convinced that people living with type 2 diabetes (T2D) only had themselves to blame.

4 min readJan 28, 2021

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I was wrong. Type 2 diabetes isn’t a lifestyle disease by personal choice

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Sami Inkinen

Two orthogonal visions for U.S. health care: You get what you pay for

Dozens of health care insiders and outsiders approached me asking “what do you think of this large Teladoc acquisition and does it change…

4 min readAug 7, 2020

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Two orthogonal visions for U.S. health care: You get what you pay for

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Sami Inkinen

Continuous Remote Care and a New Healthcare System

(I.e., What the US Healthcare System will Look Like After Telemedicine’s Next Transformation)

5 min readJul 26, 2020

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Continuous Remote Care and a New Healthcare System

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Sami Inkinen

Telemedicine is here for good, but won’t look the way it does today

Even with drastically increased investment and adoption, we are still early in telemedicine’s trajectory

5 min readJun 17, 2020

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Telemedicine is here for good, but won’t look the way it does today

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Sami Inkinen

Sami Inkinen

Founder & CEO @VirtaHealth on a mission to cure irreversible diseases, Co-Founder @Trulia, Data Geek. 8h24min Ironman & Triathlon world champ (ag).

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